https://www.danielbosch.net/about daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1613722438069-5W1KUD3BC7HZ42VEMD4U/Daniel-2-DSC_0187.jpg About https://www.danielbosch.net/home daily 1.0 2024-04-08 https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1600690513212-9JRCX2XIV8C1J9M4AH2E/0.jpg Home https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585227063962-07QGNEPZXZ8SA8UBY8Z8/poster.jpg Home - We are the momentum between things VR, Finnish railways https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1584890965948-W9HBT14ZE1VZ0QNAD94R/FJORD_002.jpg Home - Inspire and design for human impact Fjord, part of Accenture Interactive https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585227402149-EWNFNJYCUXJ1BHR8FNK8/Screenshot%2B2020-03-17%2Bat%2B13.14.15.jpg Home - How to become the most valuable brand in Middle East Etisalat https://www.danielbosch.net/thoughts daily 0.75 2021-09-14 https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1584975585159-2RN2NQX9DIX15D3E027F/IMG_8615.jpg Thoughts https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1584975667963-BPULAL0LVF3FEK7J0UF9/IMG_8482.jpg Thoughts https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1584976373836-6VSN1W66Z5O70APM5DHD/IMG_6010.jpg Thoughts https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1584976516272-LS3P2MRPB6LTSN4YR2KQ/IMG_5979.jpg Thoughts https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1615974726000-TZN7QJO0HUVXOHX2MGJL/1_N7fGXCELAgshYUlqVhCHGw.jpg Thoughts https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1615974611628-9LA441MPT596WILA8WEK/1_Qh36Qii718GxrfxIfG2hUA.png Thoughts https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1615974104365-PT6D2FG5C1F0793STT63/Daniel-Bosch-03-1007x1511.png Thoughts Daniel Bosch. Photo by Kristīne Madjare https://www.danielbosch.net/brandnew daily 0.75 2021-03-12 https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585210963801-EWGJRH9AVXLMEJ023KC9/Screenshot+2020-03-26+at+10.13.04.png Brand.New - Brands, as social actors, also suffer from uncertainty and anxiety Just like people brands have been embracing digital technologies to reinvent themselves and to avoid being disrupted, but suffer from the same paradox of choice. If anyone can be anything that they want to be, what should they become? What is their true purpose? https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585211062582-DRBN0QDYP5HVOPHQ0J9L/Screenshot+2020-03-26+at+10.08.43.png Brand.New - The day the bunny died. The son of a colleague asked Alexa to add batteries to the shopping list. The next day batteries were delivered. Alexa never asked which brand of batteries to order, so it defaulted to Amazon’s own. Later our colleague discovered that 90%+ of battery orders are Amazon's own brand. Just like that the (Energizer) Bunny died: years of great marketing campaigns and brand value were wiped away in one voice command. We live in the early days of Artificial Intelligence-powered voice assistants, and they are all omniscient and dumb at the same time. And still, they have already reshaped the branding and marketing landscape forever. https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585212954816-IIT4I3VTCJP2Y6WKDGBE/Screenshot+2020-03-26+at+10.55.14.png Brand.New https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585212984920-Y92QU2EV6LC89WSG4K4Y/Screenshot+2020-03-26+at+10.55.22.png Brand.New https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585213175542-SU6TN4A2RLIZ7YK8MOV6/Screenshot+2020-03-26+at+10.58.30.png Brand.New https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585213224675-XD0Z4TVPT8KAKZZCIA87/Screenshot+2020-03-26+at+10.58.38.png Brand.New https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585213584731-BZYPB98XNBGK84SIJCQH/Screenshot+2020-03-26+at+11.05.21.png Brand.New https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585233278644-SLYM0HZNZPZSZ0WDPJR9/Screenshot+2020-03-26+at+15.15.12.png Brand.New https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585233795639-FOK8D4H4EIHFFV4L1HJ2/Large%252BJPG-Aro%252BHa_0638.jpg Brand.New https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585231828138-UEXTJLVXA7LSM984K62I/Sport%2526Street86-January-2019-Fred-Perry-2.jpg Brand.New - Human brands are authentic. These characteristics need to be consciously selected and designed; they come from the brand’s authentic self: a sum of the past, present, and future stories. These characteristics cannot be made-up or copied. They need to be real and authentic. https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585229338525-5JUG6Z2I18KT6EZLNBCS/Screenshot+2020-03-26+at+15.28.35.png Brand.New - Human brands are relational, not transactional. Relational brands create trust through credibility, reliability, and intimacy. They aim to connect their authentic personality with what people need, think and expect. https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585229525108-JUKM02C41G02TTFTYVRB/1.jpg Brand.New - Human brands are aware and self-aware. Human brands know that Silence is Gold*, and know when they are expected to speak and when they better shut up. https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585229665398-15AI310ZBCA7YFADPDSY/Screenshot+2020-03-26+at+15.33.56.png Brand.New - Human brands speak the language of love. From the moment we came kicking and screaming into this world, we have expressed preferences one way or another. Status assertion and affirmation, groupthink, font, and color psychology. Human brands want to create strong emotional connections. There is no love, only proof of love. https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585230026631-8SXU5YD4CAR007HCK2GP/Screenshot+2020-03-26+at+15.40.03.png Brand.New - Human brands use data to increase their empathy, not just their profits. Human brands see today’s abundance of data about their audiences and customers not just as a way to increase the efficiency and effectiveness of their transactions, but as a way to get to know people better, and grow with and around them. Data Humanism is the new name of the game. https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585232995670-ZPIUXKMSRW3AC44JR6H4/04003d90-5e78-4877-a28b-4a1a9b83db79.jpg Brand.New Illustration by Joan Cornellà https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585232804059-Y93DSJXHELH7DE8RG0Z7/Screenshot+2020-03-26+at+16.22.33.png Brand.New https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585232505558-UUTKHJQINR0SZFG2GKMI/Screenshot+2020-03-26+at+16.20.57.png Brand.New - Relevant brands are rooted in human purpose. What is required is a true shift in perspectives. A brand’s purpose will only be relevant if it sits within people’s own purpose and not the other way around. https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585230806845-34BSUYELDVH4DU1FLWH5/Screenshot+2020-03-26+at+15.53.04.png Brand.New - Relevant brands stand for something. Every brand must strengthen its core, which is what the brand itself stands for, as well as curate an ecosystem where people find a place where they can flourish and, in that process, feel more relevant. Patagonia has done just that, declaring its beliefs while simultaneously inviting its customers to join its mission and become part of something bigger. https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585231235324-UVW4CWHPNTY76737AJ99/Screenshot+2020-03-26+at+15.58.04.png Brand.New - Relevant brands give people space to contribute. Brands must serve as beacons for people, inviting them to align with their value systems. They must create a place for their customers and audiences to feel relevant. https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585231188470-JO4Z4DZRC8H5GGMEH7KE/Screenshot+2020-03-26+at+15.58.42.png Brand.New - Relevant brands reward love with love. Relevant brands put their customer’s interests on par with their own and focus on creating shared mutual value, for individuals, and at scale for society. “There's no such thing as love; only proof of love.” ― Jean Cocteau https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585231372525-A4MR3QYCX3443SVO7REP/Screenshot+2020-03-26+at+16.02.19.png Brand.New - Relevant brands create a space for people to belong. Humans have an innate desire to improve themselves and their lives. It’s the role of brands to align with their audience’s innate desires and provide products and services to help progress towards them. https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585232472951-XPN8KJKW1D0KK4HG8Y5L/Screenshot+2020-03-26+at+16.20.40.png Brand.New - Contribution.Recognition. Belonging. To become and stay relevant brands have to focus on creating a space where their customers and audiences can contribute to creating something purposeful and meaningful together, can be recognized for their role, and can hence feel a sense of belonging that keeps them contributing. This is the virtuous cycle of relevance building. https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585242938210-7P7BSG32OMEFQG9LH6X1/IMG_7980.jpg Brand.New https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585240913752-6GW8N8WS45OCVK3SR13B/Screenshot+2020-03-26+at+18.40.56.png Brand.New https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585241316614-HX1LK4JHDXFE8AJI8UXJ/Screenshot+2020-03-26+at+18.44.49.png Brand.New https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585241548690-3JJXRO47TTENLOABH67R/Screenshot+2020-03-26+at+18.52.09.png Brand.New - Flowing brands flow into one another. Today’s brands live across brand ecosystems, touch-points, and time. Flowing brands are permeable to one another, and treat the experience as a shared strategic asset that is enabled and strengthened by open ecosystems, rather than controlled through closed delivery platforms. https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585241652917-3TRNMENCLE2UF6XVH3Z4/Screenshot+2020-03-26+at+18.53.47.png Brand.New - Flowing brands adapt to mindsets and context. Brands need to constantly adapt and evolve around the mindsets that people adopt when interacting with their products and services, which are informed by the personal and social context that surrounds them. https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585241815158-LGAQO4T5KLOQCVU3RLRS/Screenshot+2020-03-26+at+18.56.25.png Brand.New - Flowing brands provide freedom through totall experience. Experience brands are the sum of all the impressions and interactions people have with them and all the feelings those interactions generate. Flowing brands free their customers to decide on their preferred path to fulfillment, flexibly adapting their preferred combination and sequencing of human, physical and digital touch-points. https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585241930772-7QEF000OC0D2TSD9S783/Screenshot+2020-03-26+at+18.58.18.png Brand.New - Flowing brands scale gracefully. Today’s markets offer overabundant stimuli and live off fluctuating demand and ever-shrinking attention spans. Flowing brands need to be able to adapt to different levels of expression, from full scale to atomized minimum experience. https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585242636938-JXPDQOT6G1KR08334X71/Screenshot%2B2020-03-26%2Bat%2B19.00.43.jpg Brand.New - Flowing brands are natural extensions of a Living Business. Today’s businesses have to deliver customer-centric innovation at ever-faster speeds, forcing them to adopt new organizational and operational models. Flowing brands require, enhance, and naturally complement a Living Business, where a purposeful employee experience naturally aligns with a relevant and differentiating customer experience. https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585242409220-16RIKDU6K980L16LLRLG/Screenshot+2020-03-26+at+15.15.12.png Brand.New https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585242491310-A09DSOHH61YL1M7398C2/Screenshot+2020-03-26+at+16.22.33.png Brand.New https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585242561604-BA9G5QXYVDHG6CZOXIYM/Screenshot+2020-03-26+at+18.40.56.png Brand.New https://www.danielbosch.net/works daily 0.75 2022-11-22 https://www.danielbosch.net/works/project-one-h69df monthly 0.5 2021-02-19 https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1584377809877-P18PILTT7YIENJ86DAF2/ultimate-landscape.jpg Works - VR, Finnish Railways. 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Brand Renewal https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1584377979568-HV09T1HLDFL84WIMI357/composition.png Works - VR, Finnish Railways. Brand Renewal https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1584444157299-1OCPAQQH1B9IWYSTFYF8/Screenshot+2020-03-17+at+13.06.41.png Works - VR, Finnish Railways. Brand Renewal https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1585227807834-CTI6LOKS8HCL754R00H7/posters.jpg Works - VR, Finnish Railways. Brand Renewal https://www.danielbosch.net/works/project-one-h69df-e4hcj monthly 0.5 2021-02-19 https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1b697b29-9ea9-403b-befe-af4671beff74/Screenshot+2021-02-19+at+10.43.41.png Works - SOKOS Hotels. Welcome Experience Positioning https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/86974bc3-124d-48d4-a3b9-03f1fd5f7ee9/Screenshot+2021-02-19+at+10.38.42.png Works - SOKOS Hotels. 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Welcome Experience Positioning https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/7decc703-333d-49b2-8418-7a1fa4d1c896/Screenshot+2020-04-01+at+16.05.27.png Works - SOKOS Hotels. Welcome Experience Positioning https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/58bae2f0-82c8-4470-84e1-489f63a05348/Screenshot+2021-02-19+at+10.35.16.png Works - SOKOS Hotels. Welcome Experience Positioning https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/1e8e2c2a-85d2-4334-8458-6e93e515e3b0/Screenshot+2021-02-19+at+10.46.57.png Works - SOKOS Hotels. Welcome Experience Positioning https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/d23175d8-7a65-4a8c-9632-d3aa9af2d092/Screenshot+2021-02-19+at+10.47.29.png Works - SOKOS Hotels. Welcome Experience Positioning https://images.squarespace-cdn.com/content/v1/5e6f2fc1faeebd7e80a397ec/8b7a4707-a2ef-4c78-a5ca-5aac20bba125/Screenshot+2020-04-01+at+16.06.04.png Works - SOKOS Hotels. 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